About us

About The Happy Holidays Pop-Up Shop


We're Back! Your Favorite Dose of Holiday Cheer

Welcome back to the Happy Holidays Pop-Up Shop! This isn't our first sleigh ride—we're the dedicated Christmas arm of the Goodio family, and we return every year to bring you the coziest, cleverest, and most chuckle-worthy apparel of the season.

You know us for high-quality threads and our commitment to local production. This pop-up store exists for one reason: to cut through the tinsel and offer truly unique gear that celebrates the fun, chaotic, and heartwarming reality of the festive season.

Our Commitment to Local Love

In a sea of mass-produced holiday merch, we do things differently. Every single item you see here is a product of local passion:

  • Designed Locally: All of our funny, double-meaning graphics—from the "Sleigh All Day" puns to the "Mental Stability" pleas—are conceived right here by our local design team.
  • Printed and Crafted Here: Your tees and hoodies are branded using our in-house printing and embroidery experts. When you shop with us, you are directly supporting our team of local makers, from our Production Conductor to our Thermal Sublimation Artisan.
  • Quality You Can Feel: We source only the softest, comfiest blanks, ensuring your hoodie or tee will be your favorite cozy item for a Kiwi Summer, long after Christmas Day has passed.

Our Mission: Spread the Laughs (and the Warmth)

We believe the presents of laughter is the best gift. Whether you’re shopping for a family member with a wicked sense of humour or looking for the perfect awkward attire for your office party, our limited-edition collection has you covered.

Thank you for choosing to support a small, local brand again this year. Your purchase isn't just an order; it's a high-five to our whole team!

Happy Shopping!

Everything is designed.
Few things are designed well.

Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Mich Stark, COO

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner, CTO

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe, CFO

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.